Choosing your marketing tech stack

Building your marketing technology stack – the complete picture

by aijaz November 02, 2021 Marketing Ops, Branding, Demand Generation, Lead Generation, Leadership

With the frequently changing Martech landscape and the high mortality rate of marketers, it’s hard to solve this Rubik’s cube...

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Artificial Intelligence in Marketing

Marketing imperatives and Artificial Intelligence

by aijaz December 08, 2017 Marketing Ops

Being a hot testbed for disruption, marketers are the most voracious consumers of technology backed data and analytics...

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So, what about this ad?

by aijaz January 03, 2016 Branding, Demand Generation, Product Marketing

The positive outcome of this campaign was that it created quite a bit of awareness (and stir). It certainly put...

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How to beat competition using tactical game planning

by aijaz November 17, 2015 Branding, Leadership, Product Marketing

Right tactics, put to work at the right time, can upset the competition. It can knock complacency off the block...

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