Buyer Psychology Hero Image

Understanding buyer psychology

by aijaz June 03, 2023 Leadership, Branding, Product Marketing

You’d imagine decision-making is an algorithm. Logical, precise – like a robot. Right? But wait. Read on...

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Choosing your marketing tech stack

Building your marketing technology stack – the complete picture

by aijaz November 02, 2021 Marketing Ops, Branding, Demand Generation, Lead Generation, Leadership

With the frequently changing Martech landscape and the high mortality rate of marketers, it’s hard to solve this Rubik’s cube...

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Starting up in a pandemic. Trying to get this plane to fly

Starting up in a pandemic: Learning’s of a 12 months old entrepreneur

by aijaz June 28, 2021 Leadership

The pain of living with a problem should be more than the pain of leaving behind a comfortable life...

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5 powerful ways a servant leader can make a difference

by aijaz September 18, 2019 Leadership

Top five qualities are often seen in a servant leader that can bring stability and calm in today’s fast-paced and...

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Inspiration from an unlikely source

by aijaz October 23, 2016 Branding, Leadership, Product Marketing

Rolling out a product that is not fully tested or ready for the target market, an ad campaign that has...

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How to kill great customer experience

by aijaz March 15, 2016 Branding, Demand Generation, Leadership, Product Marketing

Pledging not to be influenced by messaging from any of the competing brands, my focus was to land a good...

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mobile app marketing

How will you market a mobile app?

by aijaz December 07, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

A starting point for any start-up CEO, marketing folks and business mentors in general...

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How to beat competition using tactical game planning

by aijaz November 17, 2015 Branding, Leadership, Product Marketing

Right tactics, put to work at the right time, can upset the competition. It can knock complacency off the block...

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market IoT product

6 things to consider when starting with IoT Marketing

by aijaz November 03, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

This post will provide a visual aid to fellow marketers, founders, CEO’s and start-ups to market their product well...

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