Buyer Psychology Hero Image

Understanding buyer psychology

by aijaz June 03, 2023 Leadership, Branding, Product Marketing

You’d imagine decision-making is an algorithm. Logical, precise – like a robot. Right? But wait. Read on...

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Marketing Design Guide, do you require it at all?

by aijaz May 01, 2016 Branding, Demand Generation, Product Marketing

The marketing design guide is a set of instructions on visual and verbal content development. It contains specific pathways that

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mobile app marketing

How will you market a mobile app?

by aijaz December 07, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

A starting point for any start-up CEO, marketing folks and business mentors in general...

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market IoT product

6 things to consider when starting with IoT Marketing

by aijaz November 03, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

This post will provide a visual aid to fellow marketers, founders, CEO’s and start-ups to market their product well...

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