Buyer Psychology Hero Image

Understanding buyer psychology

by aijaz June 03, 2023 Branding, Leadership, Product Marketing

You’d imagine decision-making is an algorithm. Logical, precise – like a robot. Right? But wait. Read on...

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Marketing Design Guide, do you require it at all?

by aijaz May 01, 2016 Branding, Demand Generation, Product Marketing

This will give an advantage over other competitors who are focusing solely on sales and not brand equity...

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mobile app marketing

How will you market a mobile app?

by aijaz December 07, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

A starting point for any start-up CEO, marketing folks and business mentors in general...

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market IoT product

So, how will you market an IoT product?

by aijaz November 03, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

This post will provide a visual aid to fellow marketers, founders, CEO’s and start-ups to market their product well...

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