How to kill great customer experience

by aijaz March 15, 2016 Branding, Demand Generation, Leadership, Product Marketing

Pledging not to be influenced by messaging from any of the competing brands, my focus was to land a good...

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How to beat competition using tactical game planning

by aijaz November 17, 2015 Branding, Leadership, Product Marketing

Right tactics, put to work at the right time, can upset the competition. It can knock complacency off the block...

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