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Understanding buyer psychology

by aijaz June 03, 2023 Leadership, Branding, Product Marketing

You’d imagine decision-making is an algorithm. Logical, precise – like a robot. Right? But wait. Read on...

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Choosing your marketing tech stack

Building your marketing technology stack – the complete picture

by aijaz November 02, 2021 Marketing Ops, Branding, Demand Generation, Lead Generation, Leadership

With the frequently changing Martech landscape and the high mortality rate of marketers, it’s hard to solve this Rubik’s cube...

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Starting up in a pandemic. Trying to get this plane to fly

Starting up in a pandemic: Learning’s of a 12 months old entrepreneur

by aijaz June 28, 2021 Leadership

The pain of living with a problem should be more than the pain of leaving behind a comfortable life...

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5 powerful ways a servant leader can make a difference

by aijaz September 18, 2019 Leadership

Top five qualities are often seen in a servant leader that can bring stability and calm in today’s fast-paced and...

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Artificial Intelligence in Marketing

Marketing imperatives and Artificial Intelligence

by aijaz December 08, 2017 Marketing Ops

Being a hot testbed for disruption, marketers are the most voracious consumers of technology backed data and analytics...

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Inspiration from an unlikely source

by aijaz October 23, 2016 Branding, Leadership, Product Marketing

Rolling out a product that is not fully tested or ready for the target market, an ad campaign that has...

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Losing the dressing room, what it means?

by aijaz March 02, 2016 Leadership

A lot is said and spoken about leadership style being the biggest factor contributing to the success (or failure) of

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