Inspiration from an unlikely source

by aijaz October 23, 2016 Branding, Leadership, Product Marketing

Rolling out a product that is not fully tested or ready for the target market, an ad campaign that has...

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How to beat competition using tactical game planning

by aijaz November 17, 2015 Branding, Leadership, Product Marketing

Right tactics, put to work at the right time, can upset the competition. It can knock complacency off the block...

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