Losing the dressing room, what it means?

by aijaz March 02, 2016 Leadership

A lot is said and spoken about leadership style being the biggest factor contributing to the success (or failure) of

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So, what about this ad?

by aijaz January 03, 2016 Branding, Demand Generation, Product Marketing

The positive outcome of this campaign was that it created quite a bit of awareness (and stir). It certainly put...

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mobile app marketing

How will you market a mobile app?

by aijaz December 07, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

A starting point for any start-up CEO, marketing folks and business mentors in general...

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How to beat competition using tactical game planning

by aijaz November 17, 2015 Branding, Leadership, Product Marketing

Right tactics, put to work at the right time, can upset the competition. It can knock complacency off the block...

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market IoT product

6 things to consider when starting with IoT Marketing

by aijaz November 03, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

This post will provide a visual aid to fellow marketers, founders, CEO’s and start-ups to market their product well...

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