Choosing your marketing tech stack

Building your marketing technology stack – the complete picture

by aijaz November 02, 2021 Marketing Ops, Branding, Demand Generation, Lead Generation, Leadership

With the frequently changing Martech landscape and the high mortality rate of marketers, it’s hard to solve this Rubik’s cube...

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Agile in Marketing (with a sample use case)

by aijaz April 15, 2020 Demand Generation, Marketing Ops

The true value of implementing and following Agile frameworks in marketing is that we avoid waste (time and money) and...

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Artificial Intelligence in Marketing

Marketing imperatives and Artificial Intelligence

by aijaz December 08, 2017 Marketing Ops

Being a hot testbed for disruption, marketers are the most voracious consumers of technology backed data and analytics...

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