Choosing your marketing tech stack

Building your marketing technology stack – the complete picture

by aijaz November 02, 2021 Marketing Ops, Branding, Demand Generation, Lead Generation, Leadership

With the frequently changing Martech landscape and the high mortality rate of marketers, it’s hard to solve this Rubik’s cube...

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Agile in Marketing (with a sample use case)

by aijaz April 15, 2020 Demand Generation, Marketing Ops

The true value of implementing and following Agile frameworks in marketing is that we avoid waste (time and money) and...

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Marketing Design Guide, do you require it at all?

by aijaz May 01, 2016 Branding, Demand Generation, Product Marketing

The marketing design guide is a set of instructions on visual and verbal content development. It contains specific pathways that

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How to kill great customer experience

by aijaz March 15, 2016 Branding, Demand Generation, Leadership, Product Marketing

Pledging not to be influenced by messaging from any of the competing brands, my focus was to land a good...

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So, what about this ad?

by aijaz January 03, 2016 Branding, Demand Generation, Product Marketing

The positive outcome of this campaign was that it created quite a bit of awareness (and stir). It certainly put...

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mobile app marketing

How will you market a mobile app?

by aijaz December 07, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

A starting point for any start-up CEO, marketing folks and business mentors in general...

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market IoT product

6 things to consider when starting with IoT Marketing

by aijaz November 03, 2015 Demand Generation, Lead Generation, Leadership, Product Marketing

This post will provide a visual aid to fellow marketers, founders, CEO’s and start-ups to market their product well...

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