What's Growth Architecture?

it's a framework for hyper-growth

The real challenge with growing in an extremely crowded marketplace is not knowing which lever to pull to get the growth you expect. Without experience, it’s simply a roll of the dice.

The Growth Pyramid by the Revenue Growth Architect

What's Growth Architecture?

it's a framework for hyper-growth

The real challenge with growing in an extremely crowded marketplace is not knowing which lever to pull to get the growth you expect. Without experience, it’s simply a roll of the dice.

Moving the needle on revenue

Every challenge is an opportunity to learn, but that’s not enough. I wanted to reuse what I’ve learned. Therefore I created a reusable framework that can be deployed with a few tweaks. It will only show the way. You have to get there yourself.

Moving the needle on revenue

Every challenge is an opportunity to learn, but that’s not enough. I wanted to reuse what I’ve learned and therefore I created a reusable framework that can be deployed with a few tweaks. It will only show the way. You have to get there yourself.

1. Build Foundation

Infrastructure / Data

A solid foundation leads to a stable and scalable marketing organization. Infrastructure is the rocket and data is fuel.

2. Create Demand

Demand Generation

Tell a story. Get people to love your product / service with helpful information and valuable content. Helping them is the motive.

3. Find Opportunities

Lead Generation

Talk to people who want to talk with you. Identify and connect with key people in your target market.

4. Strike Conversations

Sales Qualified Lead

Discover possibilities. Identify synergies and build business relations that last long.

5. Build Relationships

Brand Advocates

No marketing dollars can beat word-of-mouth. Turn clients into brand advocates through a loyalty loop.

1. Build Foundation

Infrastructure / Data

A solid foundation leads to a stable and scalable marketing organization. Infrastructure is the rocket and data is fuel.

2. Create Demand

Demand Generation

Tell a story. Get people to love your product / service with helpful information and valuable content. Helping them is the motive.

3. Find Opportunities

Lead Generation

Talk to people who want to talk with you. Identify and connect with key people in your target market.

4. Strike Conversations

Sales Qualified Lead

Discover possibilities. Identify synergies and build business relations that last long.

5. Build Relationships

Brand Advocates

No marketing dollars can beat word-of-mouth. Turn clients into brand advocates through a loyalty loop.

1. Build Foundation

Infrastructure / Data

A solid foundation leads to a stable and scalable marketing organization. Infrastructure is the rocket and data is fuel.

2. Create Demand

Demand Generation

Tell a story. Get people to love your product / service with helpful information and valuable content. Helping them is the motive.

3. Find Opportunities

Lead Generation

Talk to people who want to talk with you. Identify and connect with key people in your target market.

4. Strike Conversations

Sales Qualified Lead

Discover possibilities. Identify synergies and build business relations that last long.

5. Build Relationships

Brand Advocates

No marketing dollars can beat word-of-mouth. Turn clients into brand advocates through a loyalty loop.

Swipe

Turn Data to Oil

From a record in your database to a brand advocate, build lasting relationships with your clients. Implement the framework to grow faster. Seek professional help in architecting the growth engine for your business.

Turn Data to Oil