Buyer Psychology Hero Image

Understanding buyer psychology

by aijaz June 03, 2023 Leadership, Branding, Product Marketing

You’d imagine decision-making is an algorithm. Logical, precise – like a robot. Right? But wait. Read on...

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Choosing your marketing tech stack

Building your marketing technology stack – the complete picture

by aijaz November 02, 2021 Marketing Ops, Branding, Demand Generation, Lead Generation, Leadership

With the frequently changing Martech landscape and the high mortality rate of marketers, it’s hard to solve this Rubik’s cube...

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Starting up in a pandemic. Trying to get this plane to fly

Starting up in a pandemic: Learning’s of a 12 months old entrepreneur

by aijaz June 28, 2021 Leadership

The pain of living with a problem should be more than the pain of leaving behind a comfortable life...

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Twist in trust building story: A pandemic effect

by aijaz May 12, 2020 Leadership

Driving to the work, meeting someone over lunch, chatting in the office café – yes, we all look forward to...

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Agile in Marketing (with a sample use case)

by aijaz April 15, 2020 Demand Generation, Marketing Ops

The true value of implementing and following Agile frameworks in marketing is that we avoid waste (time and money) and...

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